000 03197nad a2200397 i 4500
999 _c33946
_d33947
003 CO-SiCUC
005 20240608105429.0
007 cr |||||||a|a|
008 200317b2018 ck a|||f |||| 00| 0 spa d
035 _a(CO-SiCUC)
040 _aCO-SiCUC
_bspa
_cCO-SiCUC
_erda
041 _hspa
043 _as-ck---
090 _bAD-08183 2019
100 1 _4aut
_aBecerra Murcia, Jency Zaret
_eautor
_943202
245 1 0 _aGestión Comercial en las Cooperativas de Ahorro y Crédito en el Municipio de Villavicencio, Meta /
_cJency Zaret Becerra Murcia, Leidy Viviana Gutiérrez García y Rosa Bianeth Quintana Romero ; director Claudia Milena Pérez Peralta.
264 0 _aSincelejo :
_bCorporación Universitaria del Caribe - CECAR,
_c2019.
300 _aUn CD-Rom (1.147KB) :
_a74 páginas ;
_bilustraciones, cuadros, fotos ;
_c12 cm
336 _2rdacontent
_atexto
_btxt
337 _2rdamedia
_acomputadora
_bc
338 _2rdacarrier
_arecursos en linea
_bcr
502 _aTrabajo de grado
_b(Administrador de Empresas) --
_cCorporación Universitaria del Caribe. Facultad de Ciencias Económicas y Administrativas. Programa de Administración de Empresas. Sincelejo, 2019.
520 3 _aTo address the issue of business management in credit unions in the municipality of Villavicencio - Meta, aims to: identify the variables that influence business management in credit unions in Villavicencio; determine the process of what should be done and prepare in a commercial management in the credit unions of Villavicencio; make a comparative chart of the commercial management strategies that the savings and credit cooperatives have been carrying out in the city of Villavicencio; Propose appropriate tools to administer and manage business management activities in credit unions in the municipality of Villavicencio. The methodology applied presented a quantitative approach, type of descriptive research. Using techniques for data collection through primary and secondary sources. The results describe the identification of variables that influence commercial management and the research process through the application of the DOFA matrix (Weaknesses, Opportunities, Strengths and Threats). The results of the work made it possible to demonstrate the qualification given in the attention to cash and speed in the requested service, interpersonal relationships between collaborators and associates, through the comparative table of business management strategies, selected tools are proposed to manage and manage business management activities, through the applications of the marketing mix.
_cEl trabajo.
650 0 7 _aGestión de negocios.
_921393
650 0 7 _aTesis y disertaciones académicas.
_943494
653 0 4 _aCommercial management.
653 0 4 _aCooperativa de Ahorro y Crédito.
653 0 4 _aMunicipality of Villavicencio.
653 0 4 _aSector.
653 0 4 _aVariables.
700 1 _4aut
_aGutiérrez García, Leidy Viviana
_eautor
_943203
700 1 _4aut
_aQuintana Romero, Rosa Bianeth
_eautor
_943204
700 1 _4dir
_aPérez Peralta, Claudia Milena
_edirectora
_943054
942 _2Signatura Local
_cTE
590 _aAdministración de Empresas