TY  - BOOK
AU  - Baak,Daniel W.
AU  - Czarnecka,Barbara
AU  - Baack,Donald
TI  - International marketing / 
SN  - 9781506389219
U1  - 658.827 22
PY  - 2019///
CY  - California : 
PB  - Sage, 
KW  - Comercio exterior
KW  - Empresas
KW  - Empresas internacionales
KW  - Mercadeo
KW  - Administración
KW  - Mercado de exportación
N1  - Parte I. Essentials of international merketing. -- Parte II. International markets and market research. -- Parte III. International product marketing. -- Parte IV. International pricing and finance. -- Parte V. International place or distribution. -- Parte VI. International promotion.
N2  - Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.
The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns
ER  -